The essentials
Saint-Tropez (France) has no multi-brand niche perfumery. Niche and house-exclusive fragrance is sold in seven single-house boutiques, all checked on 9 November 2026 against official brand and tourist office pages:
- Independent niche: Matière Première (13-15 Avenue Foch, Place des Lices) and Maison ST (12 Rue de La Ponche). Open all year.
- Luxury houses: Chanel (1 Avenue du Général-Leclerc) for Les Exclusifs de Chanel, Louis Vuitton Saint-Tropez Parfums (4-8 Boulevard Vasserot) and Acqua di Parma (2 Boulevard Vasserot). Seasonal.
- Place de la Croix de Fer: Fragonard (7 Place de la Croix de Fer) and Saint-Tropez “Le Parfum” (2 Place de la Croix de Fer). Open all year.
The tourist office’s “Gifts, perfumes” listing showed no multi-brand niche retailer on 9 November 2026. Shoppers used to Jovoy in Paris or Liberty in London should plan a house-by-house walk instead.
Which stores sell niche perfume in Saint-Tropez?
Seven Saint-Tropez stores sell niche or house-exclusive fragrance: two independent niche houses, three luxury houses, plus Fragonard and the town-licensed scent.
| Store | What it is | Address | What you will find | Season |
|---|---|---|---|---|
| Matière Première | Independent niche house | 13-15 Avenue Foch, Place des Lices | Full range: eaux and extraits de parfum, hand and body, hair mists, candles | All year |
| Maison ST Parfum | Local perfumer and atelier | 12 Rue de La Ponche and 7 Rue Sibille | Own perfumes and cosmetics, made to measure | All year, daily |
| Chanel Saint-Tropez | Luxury house with a niche counter | 1 Avenue du Général-Leclerc | Les Exclusifs de Chanel | Seasonal; closing announced for 11 October 2026 |
| Louis Vuitton Saint-Tropez Parfums | Fragrance-only luxury store | 4-8 Boulevard Vasserot | Complete Louis Vuitton fragrance range | Seasonal; closed until spring 2027 |
| Acqua di Parma | Summer store of a perfume house | 2 Boulevard Vasserot | Fragrances, candles, diffusers, Saint-Tropez editions | Summer (opened 6 June 2024, reopened June 2025) |
| Fragonard | Historic Grasse perfumer | 7 Place de la Croix de Fer | Full perfume, cosmetics and lifestyle collections | All year, Monday to Saturday |
| Saint-Tropez “Le Parfum” | Town-licensed fragrance | 2 Place de la Croix de Fer | The official scent of Saint-Tropez | All year, daily |
Where are the independent niche houses?
Two independent niche houses trade in Saint-Tropez all year: Matière Première, a Grasse-rooted brand with global reach, and Maison ST, a local perfumer.
Matière Première, Place des Lices
Matière Première was founded in 2019 by perfumer Aurélien Guichard. The brand is sold in more than 60 countries. Its Saint-Tropez space at 13-15 Avenue Foch opened in 2025. It stocks the full line: eaux and extraits de parfum, hand and body care, hair mists and scented candles.
A perfume bar lets shoppers assemble sets of three or six fragrances. Guichard grows part of his raw materials, including centifolia rose, tuberose and lavandin, on family land in Grasse (France). The Saint-Tropez opening came a few weeks before the brand’s first Paris flagship, at 306 Rue Saint-Honoré.
Maison ST, Rue de La Ponche
Maison ST has worked in Saint-Tropez as a perfume creator since 2014. Its boutique sits at 12 Rue de La Ponche, with a second listed address at 7 Rue Sibille. The house bills its production atelier as “unique à Saint-Tropez” [unique in Saint-Tropez]. Its made-to-measure work is developed in Grasse. The shop opens every day, all year.
Which luxury houses sell fragrance in Saint-Tropez?
Three luxury houses run fragrance retail in Saint-Tropez, but only in season: Chanel, Louis Vuitton and Acqua di Parma.
Chanel: Les Exclusifs
The Chanel boutique at 1 Avenue du Général-Leclerc lists Les Exclusifs de Chanel under its Fragrance and Beauty offer. Chanel launched Les Exclusifs in 2007, with Coromandel and 28 La Pausa. Olivier Polge has been Chanel’s head perfumer since 2015. The official store locator announced a seasonal closing on Sunday 11 October 2026.
Louis Vuitton Saint-Tropez Parfums
Louis Vuitton runs a fragrance-only seasonal store at 4-8 Boulevard Vasserot. It carries the complete Louis Vuitton perfume range. The house returned to perfumery in 2016 under Jacques Cavallier Belletrud, its in-house perfumer since 2012. Its scents, Ombre Nomade among them, are sold only in Louis Vuitton stores and online. On 9 November 2026, the store was listed as closed until spring 2027.
Acqua di Parma: the summer store
Acqua di Parma, founded in Parma (Italy) in 1916, opened a seasonal pop-up on Place des Lices on 6 June 2024. French designer Dorothée Meilichzon built it around a discovery table that works as a scent library. LVMH announced its reopening on 24 June 2025. The brand’s official page now gives 2 Boulevard Vasserot. The house’s founding scent, Colonia, dates from 1916.
What else is on Place de la Croix de Fer?
Two year-round addresses on Place de la Croix de Fer complete the list: Fragonard, the Grasse perfumer, and the town-licensed Saint-Tropez “Le Parfum”.
Fragonard
Fragonard was founded in Grasse (France) in 1926 by Eugène Fuchs. Its Saint-Tropez shop occupies a house at 7 Place de la Croix de Fer, at the entrance to the village. It carries the full perfume, cosmetics, lifestyle, fashion and accessories collections. Fragonard is a heritage Grasse perfumer selling direct, not a niche house in the strict sense. On 9 November 2026, its store locator showed Monday to Saturday, 10 am to 6 pm.
Saint-Tropez “Le Parfum”
Saint-Tropez “Le Parfum”, at 2 Place de la Croix de Fer, presents itself as the first fragrance licensed by the Town of Saint-Tropez. Its stated aim is to create the town’s unique, exclusive and official scent. The shop opens daily, all year.
How to plan a perfume walk in Saint-Tropez?
A perfume walk through Saint-Tropez takes three stops: Place de la Croix de Fer, Place des Lices with Boulevard Vasserot, and Rue de La Ponche.
- Place de la Croix de Fer: Fragonard (No. 7) and Saint-Tropez “Le Parfum” (No. 2) share the square. Chanel is at 1 Avenue du Général-Leclerc.
- Place des Lices: Matière Première (13-15 Avenue Foch) trades all year. In season, Acqua di Parma (2 Boulevard Vasserot) and Louis Vuitton Saint-Tropez Parfums (4-8 Boulevard Vasserot) join it.
- Rue de La Ponche: Maison ST (No. 12) closes the route.
The Provençal market fills Place des Lices every Tuesday and Saturday, 8 am to 1 pm, all year. On those mornings, start at La Ponche and reach the square once the stalls are packed away.
Which perfume shops are open out of season?
Four of Saint-Tropez’s seven perfume addresses open all year. The three luxury stores are seasonal, and each house sets its own dates.
- Chanel: closing announced for Sunday 11 October 2026.
- Louis Vuitton Saint-Tropez Parfums: closed until spring 2027, as of 9 November 2026.
- Acqua di Parma: summer store, opened 6 June 2024 and reopened in June 2025. No 2026 dates appeared on the official site on 9 November 2026.
No official source checked sets a shared April to October season for these stores. On Sundays, Maison ST and Saint-Tropez “Le Parfum” list daily opening. Fragonard was closed on Sundays as of 9 November 2026.
What are Saint-Tropez’s perfume milestones and exclusives?
Saint-Tropez’s verified perfume milestones run from 2014 to 2025, and several came with goods sold nowhere else.
- 2014: Maison ST sets up in Saint-Tropez as a perfume creator.
- 6 June 2024: Acqua di Parma opens a seasonal pop-up on Place des Lices. Two pieces are sold only there: a Pétanque Set and a two-tone limited-edition diffuser, both stamped “À Saint Tropez”.
- 2025: Matière Première opens on Place des Lices, weeks before its first Paris flagship.
- 24 June 2025: LVMH announces the reopening of Acqua di Parma’s summer store with “Gigi in Viaggio”. The leather charm holds a 12 ml Buongiorno eau de parfum and sells only in Saint-Tropez and selected Gigi restaurants.
- Town licence: Saint-Tropez “Le Parfum” presents itself as the first fragrance to hold the Town of Saint-Tropez’s official licence.
Can visitors shop tax-free?
Tax-free shopping is available in Saint-Tropez to visitors aged 16 or over who live outside the EU and stay in France under six months.
Purchases must exceed €100 at one retailer or retail group, over one to three days. The refund form must be validated at a PABLO kiosk before the end of the third month after purchase. Louis Vuitton flags tax refunds at its Saint-Tropez fragrance store, on presentation of the original passport.
Which stores were left out?
Two kinds of store were left out: fashion boutiques that sell only their mainstream fragrance, and stores whose niche offer could not be verified.
Hermès Saint-Tropez, on Place Georges-Grammont, sells fragrance. Its official page does not say whether the Hermessence collection is stocked, so it is not listed as of 9 November 2026.
For the rest of the Riviera, the France niche perfumery guide lists further addresses.
Stores verified on 9 November 2026 on official brand and tourist office websites.
FAQ
Yes, but not a multi-brand one. Matière Première, at 13-15 Avenue Foch on Place des Lices, and Maison ST, at 12 Rue de La Ponche, are the two independent niche houses. Both are open all year.
Four are open all year: Matière Première, Maison ST, Fragonard and Saint-Tropez “Le Parfum”. Chanel, Louis Vuitton Saint-Tropez Parfums and Acqua di Parma are seasonal. Louis Vuitton lists its perfume store as closed until spring 2027.
Saint-Tropez “Le Parfum” sells the town’s officially licensed scent. Acqua di Parma has also sold Saint-Tropez exclusives: the “Gigi in Viaggio” charm in 2025, and a Pétanque Set and limited-edition diffuser stamped “À Saint Tropez” in 2024.
Partly. Maison ST offers made-to-measure perfume, developed in Grasse (France). Matière Première runs a perfume bar where shoppers build sets of three or six fragrances of their choice.
Yes. Visitors aged 16 or over who live outside the EU and stay in France under six months qualify. Purchases must exceed €100 at one retailer or retail group over one to three days, validated at a PABLO kiosk on departure.
Sources
- Saint-Tropez Tourisme, “Cadeaux, parfums…”, accessed 9 November 2026: sainttropeztourisme.com.
- Saint-Tropez Tourisme, “Matière Première”, accessed 9 November 2026: sainttropeztourisme.com.
- Saint-Tropez Tourisme, “Maison ST Parfum”, accessed 9 November 2026: sainttropeztourisme.com.
- Golfe de Saint-Tropez Destination, “Saint-Tropez ‘Le Parfum’”, accessed 9 November 2026: golfe-saint-tropez-information.com.
- Journal du Luxe, “Avec son flagship parisien, Matière Première muscle sa distribution en propre”, 2025: journalduluxe.fr.
- Chanel, store locator, “CHANEL SAINT TROPEZ”, accessed 9 November 2026: chanel.com.
- Louis Vuitton, “Louis Vuitton Saint-Tropez Parfums”, accessed 9 November 2026: louisvuitton.com.
- Acqua di Parma, “Acqua di Parma à Saint-Tropez”, accessed 9 November 2026: acquadiparma.com.
- Premium Beauty News, “Acqua di Parma ouvre une boutique saisonnière à Saint-Tropez”, 22 May 2024: premiumbeautynews.com.
- LVMH, “Acqua di Parma celebrates reopening of Saint-Tropez Boutique with exclusive collaboration with Gigi restaurants”, 24 June 2025: lvmh.com.
- Fragonard, “Boutique Fragonard Saint Tropez”, accessed 9 November 2026: fragonard.com.
- Saint-Tropez Tourisme, “Saint-Tropez Provençal market”, accessed 9 November 2026: sainttropeztourisme.com.
- French Customs (DGDDI), “La détaxe avec PABLO”, June 2024: douane.gouv.fr.
- Hermès, Saint-Tropez store listing, accessed 9 November 2026: hermes.com.