Pierre Guillaume Paris Bouquet Massaï 10.1 eau de parfum Coffee theme bottle
© Pierre Guillaume Paris

Perfume · Floriental

Bouquet Massaï 10.1

Created in 2016, Bouquet Massaï 10.1 is the floral, solar variation of Aomassaï 10, Pierre Guillaume’s great woody coffee. The woody bushfire of Aomassaï, built on a coffee-cashmeran accord, is brightened here by a bouquet of peony, magnolia and karo karounde. A luminous floriental, where the coffee is dressed in flowers. Please note: Bouquet Massaï 10.1 no longer appears in the house's 2026 catalogue, but it remains listed by Pierre Guillaume Paris (official media page) and is distributed by specialist retailers. It is therefore still available and fully documented.
Year · 2016
House · Pierre Guillaume Paris
Family · Floriental, solar floral coffee
Audience · Men and women

Quick answers

Year and family
2016 · Floriental, variation 10.1 of the Coffee theme
Olfactory signature
A flowered coffee: Aomassaï’s coffee-cashmeran accord, brightened by peony, magnolia and karo karounde, softened by tolu balm and sandalwood.
Perfumer
Pierre Guillaume, revisiting his own Aomassaï in a floral, solar reading.
House
Variation 10.1 of the Coffee theme, outside the 2026 catalogue. Pierre Guillaume Paris.

History

Bouquet Massaï appeared in 2016 as variation 10.1 of Pierre Guillaume’s theme 10, that of coffee. Please note: Bouquet Massaï 10.1 no longer appears in the house's 2026 catalogue, but it remains listed by Pierre Guillaume Paris (official media page) and is distributed by specialist retailers. It is therefore still available and fully documented.

It proceeds directly from Aomassaï 10, the great hit of 2006: a woody amber built on a coffee-cashmeran accord, which explored olfactory bitterness by treating its components in their roasted, burnt or pyrogenic aspects. Aomassaï was a bushfire, a dark, smoky composition, all incandescence.

The choice of Bouquet Massaï is to brighten that bushfire. The perfumer opens the woody fire of Aomassaï with a floral bouquet, more luminous and solar: peony and magnolia bring the fresh clarity of white flowers, while karo karounde, an intense, fruity African flower, extends the exoticism of the coffee. Tolu balm and sandalwood soften the base, burnishing the bitterness of the original accord with a balsamic, creamy warmth.

Bouquet Massaï thus belongs to what Pierre Guillaume calls his “reworks”, those variations where he revisits a historical opus by adding new facets. Where Aomassaï burns, Bouquet Massaï blooms: the same coffee, the same house signature, but brightened by a solar bouquet that reveals an unexpected side. A documented floriental, still available from specialist retailers.

Olfactory pyramid

Pierre Guillaume does not publish a formal pyramid: the layout below follows the notes documented by the official page and the databases of perfumery, from floral bouquet to woody coffee.

Top
Peonybright, fresh flower
Magnoliasolar floral
Heart
Karo karoundeintense, fruity African flower
Coffee accordroasted coffee, cashmeran
Base
Tolu balmbalsamic, warm resin
Sandalwoodcreamy wood

The thread is Aomassaï’s coffee, whose woody bushfire is here brightened and softened by a solar floral bouquet.

Olfactory profile

Bouquet Massaï is a flowered coffee rather than a burnt one. Where Aomassaï cultivates the bitterness and incandescence of the roasted bean, its 10.1 variation brightens it with a bouquet of peony, magnolia and karo karounde, so the coffee is dressed in flowers. It is a luminous, solar floriental, more accessible than the original.

Its signature lies in this marriage of coffee and white flowers: the coffee-cashmeran accord keeps the house’s woody warmth, the floral bouquet brings the clarity, tolu balm and sandalwood soften the whole with a balsamic base. The result is a unisex, enveloping coffee, whose warm, flowered trail wears from mid-season to winter.

The woody bushfire of Aomassaï, brightened and solar, with a bouquet of peony, magnolia and karo karounde.Pierre Guillaume Paris, official page

Key characteristics

Family
Floriental, solar floral coffee
Concentration
Eau de parfum
Lead note
Flowered coffee-cashmeran accord
Audience
Men and women

When and where to wear

Bouquet Massaï is a mid-season and cool-weather floriental, whose floral bouquet lightens it enough to stay wearable by day. The coffee-cashmeran accord and tolu balm give it an enveloping warmth, ideal from autumn to winter.

Usage guidance

Temperatures
At its best from 8 to 24 °C.
Time
Daytime, evening, cool weather.
Settings
Everyday, cocooning, dinner.
Dosage
2 to 3 sprays, warm trail.

Seasonal fit

SeasonFitCritical notes
Spring★★★☆The floral bouquet awakens.
Summer★★☆☆The coffee can weigh in the heat.
Autumn★★★★Ideal season for its flowered coffee.
Winter★★★★The coffee accord and tolu envelop.

Setting fit

SettingFitRecommended use
Everyday★★★★Reference use.
Cocooning★★★★Its warm ground.
Evening★★★★Flowered, enveloping coffee.
Office★★★☆If the trail stays measured.
Sport★★☆☆Too warm for exertion.

Similar perfumes

Pierre Guillaume’s flowered coffee speaks first to the opus it proceeds from, then to the great coffees of niche perfumery.

PerfumeHouse · yearWhy it is close
Aomassaï 10Pierre Guillaume Paris · 2006The founding opus of theme 10 that Bouquet Massaï reworks: a woody amber coffee built on the coffee-cashmeran accord, dark and burnt. Where Aomassaï burns, Bouquet Massaï blooms.
Black AfganoNasomatto · 2009A dark, smoky resinous woody from niche perfumery, another reading of bitterness and incandescence. Bouquet Massaï offers a version brightened by a floral bouquet.

Common questions

Who created Bouquet Massaï?01
Pierre Guillaume, founder and nose of Pierre Guillaume Paris.
When was Bouquet Massaï released?02
In 2016, as variation 10.1, the floral rework of Aomassaï 10.
Is Bouquet Massaï still available?03
It no longer appears in the 2026 catalogue, but remains listed by Pierre Guillaume Paris (official media page) and distributed by specialist retailers. It is therefore still available and fully documented.
What are the notes of Bouquet Massaï?04
Peony and magnolia on top; karo karounde and coffee accord at the heart; tolu balm and sandalwood in the base.
What family is it?05
The floriental family: a woody coffee brightened by a solar floral bouquet.
How does it relate to Aomassaï?06
Bouquet Massaï is the floral rework of Aomassaï 10 (2006): the same coffee-cashmeran accord, brightened by a bouquet of white flowers.
Is Bouquet Massaï unisex?07
Yes, it is made for men and women.
When should it be worn?08
Best in autumn and winter, by day or in the evening; its floral bouquet lightens it enough for mid-season.

See also

Sources

Written from the official Pierre Guillaume Paris media page and the documentary databases of perfumery (fragrance outside the 2026 catalogue) · Author: Sabrina Carlier · Osmetheca · 6 July 2026