Osmetheca: What perfume do celebrities wear?

The essentials

Rihanna wears Love, Don’t Be Shy by Kilian Paris. Hailey Bieber always goes back to Fleur Narcotique by Ex Nihilo. Beyoncé’s favorite is Angels’ Share, also by Kilian Paris.

Olivia Rodrigo wears Baccarat Rouge 540 by Maison Francis Kurkdjian. Travis Kelce picks Ex Nihilo Blue Talisman, Charli XCX travels with Byredo Bibliothèque and Billie Eilish likes Le Labo Another 13.

Kate Middleton wore Illuminum White Gardenia Petals at her 2011 wedding. Sarah Jessica Parker’s signature is Diptyque Eau Rihla, Zoe Saldaña loves Frédéric Malle Rose & Cuir, Mila Kunis wears Carnal Flower and Paul Mescal picks Le Labo Another 13.

None of them fronts the house in question. A perfume a star promotes as an ambassador, or sells under their own brand, says nothing about what they wear. This guide leaves those out.

Celebrities and their niche perfumes at a glance

Checked on 9 November 2026. None of these stars is under contract with the house named. Celebrities without a sourced niche pick are left out. The one exception is Meghan Markle, whose Jo Malone London is an Estée Lauder luxury brand.

Celebrity	Niche perfume	House	Perfumer and year	Source
Rihanna	Love, Don’t Be Shy	Kilian Paris	Calice Becker, 2007	Friend’s video (2016)
Hailey Bieber	Fleur Narcotique	Ex Nihilo	Quentin Bisch, 2014	Interview (2023)
Beyoncé	Angels’ Share	Kilian Paris	Benoist Lapouza, 2020	Press report (2023)
Kate Middleton	White Gardenia Petals	Illuminum	Not disclosed	Press report (2011)
Meghan Markle	Wild Bluebell; Wood Sage & Sea Salt	Jo Malone London (Estée Lauder since 1999, a luxury brand rather than niche)	Not disclosed	Press report (2018)
Olivia Rodrigo	Baccarat Rouge 540	Maison Francis Kurkdjian	Francis Kurkdjian, 2014	Interview (2023)
Sarah Jessica Parker	Eau Rihla; Avignon	Diptyque; Comme des Garçons	Bertrand Duchaufour, 2002 (Avignon)	Interview (2026)
Victoria Beckham	Room Service	Vilhelm Parfumerie	Not disclosed	Her own post (reported 2026)
Travis Kelce	Blue Talisman	Ex Nihilo	Not disclosed	Interview (2025)
Charli XCX	Bibliothèque	Byredo	Not disclosed	Interview (2024)
Billie Eilish	Another 13; She Was an Anomaly, I Am Trash, La Fin du Monde	Le Labo; État Libre d’Orange	Nathalie Lorson, 2010 (Another 13)	Her own post (2021)
Harry Styles	Tobacco Vanille	Tom Ford (Private Blend)	Olivier Gillotin, 2007	Photo posted by a friend (2017)
Paul Mescal	Another 13	Le Labo	Nathalie Lorson, 2010	Interview (2024)
Zoe Saldaña	Rose & Cuir; Carnal Flower	Frédéric Malle	Jean-Claude Ellena, 2019 (Rose & Cuir)	Interview (2026)
Mila Kunis	Carnal Flower	Frédéric Malle	Dominique Ropion, 2005	Interview (2013)
Kate Moss	Fleurs d’Oranger	Serge Lutens	Not disclosed	Interview (2018)
Alexa Chung	Santal 33	Le Labo	Frank Voelkl, 2011	Interview (2012)
Kate Bosworth	Gypsy Water	Byredo	Jérôme Epinette, 2008	Interview (2014)

What perfume does Rihanna wear?

Rihanna wears Love, Don’t Be Shy by Kilian Paris, a sweet scent composed by Calice Becker in 2007. Marshmallow, orange blossom, neroli and sambac jasmine lead the formula.

The name slipped out in 2016, in a video posted by a friend of the singer, much to her annoyance. The press reported it in 2019, after creator Jackie Aina bought a bottle and found it smelled just like Rihanna.

A 2023 press report repeated it: “Rihanna is a fan of Kilian’s Love, Don’t Be Shy fragrance.” No interview has been found in which Rihanna names the scent herself.

What does Hailey Bieber smell like?

Hailey Bieber smells of Fleur Narcotique by Ex Nihilo, a fruity floral composed by Quentin Bisch in 2014. Lychee, peach, peony and jasmine sit at its heart.

“The one that I’m always going back to is the Ex Nihilo Fleur Narcotique,” she said in a 2023 interview.

In 2025, Ex Nihilo co-founder Benoît Verdier said she is a customer, not a paid partner.

What is Beyoncé’s favorite perfume?

Beyoncé’s favorite perfume is Angels’ Share by Kilian Paris, a cognac scent composed by Benoist Lapouza and launched on 1 October 2020. Oak, cinnamon, tonka bean and sandalwood round it out.

During the Renaissance tour she stopped at the Kilian boutique in Harrods, London (United Kingdom), and stocked up on “her favorite perfume”. The press reported the visit in 2023. Beyoncé has not named it in an interview.

What perfume did Kate Middleton wear at her wedding?

Kate Middleton wore White Gardenia Petals by Illuminum when she married Prince William on 29 April 2011. The small British house was founded in 2007 by hairdresser Michael Boadi.

The British press reported it in 2011. An Illuminum spokesman said the company was “so proud” she wore its scent to walk down the aisle.

She has been Princess of Wales since 9 September 2022. No more recent dated source says what she wears today.

What perfume does Meghan Markle wear?

Meghan Markle wears two Jo Malone London colognes, Wild Bluebell and Wood Sage & Sea Salt, rotating them with other scents.

The British press reported her picks in 2018 and again in 2019. No interview shows her naming them herself.

Jo Malone London is not an independent niche house. Estée Lauder bought Jo Malone Limited in October 1999 and runs it as one of its prestige brands.

What perfume does Olivia Rodrigo wear?

Olivia Rodrigo wears Baccarat Rouge 540 by Maison Francis Kurkdjian. Francis Kurkdjian composed it in 2014 for the Baccarat crystal house; it went on general sale in January 2016.

“This is the one for me,” she said in a 2023 video. She also wears it on tour.

What is Sarah Jessica Parker’s signature scent?

Sarah Jessica Parker’s signature scent is Eau Rihla by Diptyque. She named it in a 2026 interview.

“It smells like really good suede that’s soft and thin,” she said. The press picked it up the same year.

She had earlier said in an interview that she wears Avignon, the 2002 incense by Comme des Garçons, alongside Guerlain Vétiver.

What perfume does Victoria Beckham wear?

Victoria Beckham wears Room Service by Vilhelm Parfumerie. She shared the bottle on her Instagram Stories with the caption “Super Chic!”

A 2026 press round-up of the perfumes celebrities actually wear included it. The date of the post itself is not known.

What cologne does Travis Kelce wear?

Travis Kelce wears Blue Talisman by Ex Nihilo, the Paris house founded in 2013. “This is my favorite one right now,” he said in a video tied to a 2025 magazine cover.

The press reported the video the same year. His two other picks in it come from Louis Vuitton, a fashion house rather than a niche one.

What is Charli XCX’s signature scent?

Charli XCX’s signature scent is Bibliothèque by Byredo, the house Ben Gorham founded in Stockholm (Sweden) in 2006. She showed it in a video in 2024.

“This is my current favorite scent that I always travel with wherever I go,” she said. The press reported it the same year.

What perfume does Billie Eilish wear?

Billie Eilish wears Another 13 by Le Labo, plus She Was an Anomaly, I Am Trash and La Fin du Monde by État Libre d’Orange. She shared the bottles as her current favorites on Instagram Stories.

The press reported the post in 2021. Another 13 began in 2010 as a magazine commission, composed by Nathalie Lorson. Eilish later launched her own line, Eilish.

What cologne does Harry Styles wear?

In 2017 Harry Styles wore Tobacco Vanille by Tom Ford, a Private Blend scent composed by Olivier Gillotin in 2007. Tobacco leaf, vanilla, tonka bean and cocoa define it.

The bottle appeared in a photo of his dressing table posted by his hair and make-up artist, Lou Teasdale. A 2020 press report called it his 2017 “signature scent”. There is no sign he still wears it.

What cologne does Paul Mescal wear?

Paul Mescal wears Another 13 by Le Labo, composed by Nathalie Lorson in 2010. He named it in a 2024 interview, as Gladiator II opened.

Asked which modern scent he would take back to ancient Rome, he said: “I’d take Le Labo Another 13. Just take it straight back.”

What perfume does Zoe Saldaña wear?

Zoe Saldaña wears Rose & Cuir by Frédéric Malle, composed by Jean-Claude Ellena and launched in September 2019. She said in a 2026 interview: “Right now, I’m loving Rose and Cuir.”

In the same interview she said she “used to be obsessed” with Carnal Flower, from the same house. The press picked up the quote the same year.

Saldaña is a Lancôme ambassador for skincare, not for fragrance.

What perfume does Mila Kunis wear?

Mila Kunis wears Carnal Flower by Frédéric Malle, the tuberose floral composed by Dominique Ropion in 2005. She said so in a 2013 interview.

A 2026 press round-up repeated the pick. The quote dates from 2013, so there is no sign she still wears it.

What perfume does Kate Moss wear?

Kate Moss wears Fleurs d’Oranger by Serge Lutens. She named it in a 2018 interview, as part of her morning routine.

Her routine also included Clarins Eau Dynamisante and Nadia Narain Lua. “I wouldn’t leave the house without a scent on,” she said. The list dates from 2018.

What perfume does Alexa Chung wear?

Alexa Chung wears Santal 33 by Le Labo, composed by Frank Voelkl in 2011. She said in a 2012 interview: “I hate overly powerful, floral perfumes. This one is subtle, more masculine.”

She also burns the matching candle at home.

What perfume does Kate Bosworth wear?

Kate Bosworth wears Gypsy Water by Byredo, composed by Jérôme Epinette and launched in 2008. “I’m really loyal to Byredo Gypsy Water,” she said in a 2014 interview.

She called founder Ben Gorham’s scents “beautiful and complex and sexy and innocent.”

Fronting a perfume is not wearing it

An ambassador lends their face to a perfume under contract. A star with their own brand sells their own scent. Neither tells you what that person sprays every morning.

Lancôme named Zendaya the face of Idôle on 2 July 2019. Timothée Chalamet became the face of Bleu de Chanel on 15 May 2023. That day he said: “I’m not someone who wears a scent all the time.”

Selena Gomez launched Rare Eau de Parfum through her brand Rare Beauty, at Sephora from 7 August 2025. For her, as for Zendaya and Chalamet, no dated source names a niche perfume they wear.

Frequently asked questions

Which celebrities wear niche perfume?

Rihanna and Beyoncé wear Kilian Paris, Hailey Bieber and Travis Kelce wear Ex Nihilo, and Olivia Rodrigo wears Maison Francis Kurkdjian. Charli XCX and Kate Bosworth wear Byredo, while Billie Eilish, Paul Mescal and Alexa Chung wear Le Labo. Sarah Jessica Parker wears Diptyque, and Zoe Saldaña and Mila Kunis wear Frédéric Malle.

Which celebrities wear Baccarat Rouge 540?

Olivia Rodrigo wears Baccarat Rouge 540 by Maison Francis Kurkdjian. She picked it in a 2023 video and also wears it on tour.

Which celebrities wear Le Labo Another 13?

Billie Eilish and Paul Mescal both wear Le Labo Another 13, composed by Nathalie Lorson in 2010. Eilish shared it among her favorites in 2021, and Mescal named it in a 2024 interview.

Which celebrities wear Frédéric Malle Carnal Flower?

Mila Kunis and Zoe Saldaña have both named Carnal Flower, the tuberose floral composed by Dominique Ropion in 2005. Saldaña now wears Rose & Cuir from the same house.

Which celebrities wear Kilian?

Rihanna wears Kilian Love, Don’t Be Shy, composed by Calice Becker in 2007. Beyoncé’s favorite is Angels’ Share from the same house, which she stocked up on in London during the Renaissance tour.

Which celebrities wear Ex Nihilo?

Hailey Bieber wears Ex Nihilo Fleur Narcotique as a customer, not a paid partner. Travis Kelce called Ex Nihilo Blue Talisman his favorite in a 2025 video.

Do celebrity ambassadors wear the perfume they promote?

Not necessarily. An ambassador fronts a scent under contract: Timothée Chalamet, the face of Bleu de Chanel since 15 May 2023, said that day he does not wear a scent all the time.

What niche perfume does Selena Gomez wear?

No dated source names a niche perfume Selena Gomez wears. Her name is tied to Rare Eau de Parfum, launched by her brand Rare Beauty in August 2025, which says nothing about her daily scent.

Sources

Published on 9 November 2026 · Author: Sabrina Carlier · Osmetheca.

What perfume do celebrities wear? The niche scents of Rihanna, Hailey Bieber, Beyoncé and more