Maison Francis Kurkdjian

Quick answers

History of the house

Maison Francis Kurkdjian was founded in 2009 in Paris (France) by Francis Kurkdjian, a French perfumer of Armenian descent born in Paris on 14 May 1969, and Marc Chaya, a Lebanese-French businessman and former partner in the advisory branch of Ernst & Young. The two had met in 2004 and worked for several years on the project before opening the house near Place Vendôme with a small boutique and twenty-five inaugural products.

From the outset, the two founders set the house a clear ambition: to bring the perfumer and genuine creativity back to the center of the stage. Marc Chaya framed that vision as a house where luxury lies in the extraordinary.

“Our vision is to be the most luxurious contemporary fragrance House, where luxury lies in the extraordinary: extraordinary creativity, extraordinary craft and extraordinary customer experience.”Marc Chaya, cofounder of Maison Francis Kurkdjian

Francis Kurkdjian trained at ISIPCA in Versailles (France), the reference school for French perfumery, from which he graduated in 1993. He then joined Quest International in Paris, a major composition company later absorbed by Givaudan. In 1995, at twenty-six, he signed Le Male for Jean Paul Gaultier, a fragrance that became one of the best-selling masculine perfumes in the world. That early signature gave him both the financial stability and the international recognition to later launch an independent house under his own name.

Before the house officially opened in 2009, the founders staged an olfactory installation in the gardens of the Chateau de Versailles, with sixteen bubble machines releasing strawberry, pear and melon scented bubbles. The gesture functioned as a statement about perfume understood as artistic medium rather than packaged commodity. It set the editorial tone of the early years, which combined classical Parisian luxury codes with a freer view of what a contemporary fragrance house could publish.

The catalog grew quickly. Aqua Universalis, launched in 2009 with the opening collection, established the citrus solar register of the house. Amyris Femme and Amyris Homme, released in 2012, built a softer ambery floral pairing. Oud Satin Mood, launched in 2015, opened the oud collection on a Middle Eastern axis served by violet, rose and benzoin. Baccarat Rouge 540, created by Francis Kurkdjian in 2014 for the 250th anniversary of the Baccarat crystal house as a collector edition, then made widely available by Maison Francis Kurkdjian in 2015.

LVMH announced the acquisition of a majority stake in Maison Francis Kurkdjian on 20 March 2017, with terms undisclosed. The house joined a perfumes and cosmetics portfolio that already included Christian Dior, Guerlain, Givenchy, Kenzo Parfums and Acqua di Parma. Marc Chaya remained Chief Executive Officer until April 2026, with Francis Kurkdjian as Creative Director; both had kept a shareholder position in the company. Marc Chaya remains a cofounder of the Maison. Since his departure, the presidency of the house has been held on an interim basis by Véronique Courtois, Chairman and CEO of Parfums Christian Dior and head of the LVMH Beauty division, while the future leadership structure of the Maison takes shape.

Notable perfumes

• Baccarat Rouge 540 : Global icon (2014), amber woody saffron.
• Baccarat Rouge 540 Extrait : Denser extrait version (2017).
• Oud Satin Mood : Silky oud with rose and vanilla (2015).
• Aqua Universalis : Signature freshness of the house (2009).
• Grand Soir : Nighttime amber (2016), labdanum and vanilla.
• Amyris Homme : Precious Haitian wood (2012).
• Petit Matin : Morning freshness (2016).
• Feminin Pluriel : Iconic floral (2012).
• Masculin Pluriel : Leather masculine signature (2012).
• APOM : A Piece Of Me, hallmark of the House (2009).

The Maison Francis Kurkdjian catalog spans citrus solar compositions, ambery contemporary woods and oud-driven Middle Eastern accords. The eleven releases below trace the history of the house.

Olfactory signature

Maison Francis Kurkdjian practices contemporary Parisian niche perfumery with a polarized writing, splitting the catalog between two clearly identifiable registers. The first is the luminous citrus solar register, built on hesperides, hedione and clean musks, and exemplified by the Aqua collection. The second is the modern ambery woody register, built on ambroxan, cetalox, saffron and resins, and exemplified by Baccarat Rouge 540, Grand Soir and the Oud collection. Both poles share the same construction principle: a transparent diffusion that projects without saturation.

Beyond technique, the Maison claims an artistic approach to perfume guided by poetry, joyfulness and love of the product. Francis Kurkdjian conceives the catalog as an olfactory wardrobe, from which each person chooses, day by day, the piece that suits them. Distribution stays premium and ultra-selective on a global scale, faithful to a house signature of sensuality and delicate perfectionism.

Three structural axes organize the work. The first is the Aqua axis, a citrus solar reading served by bergamot, lemon, neroli and clean musks, illustrated by Aqua Universalis (2009) and Aqua Media Cologne Forte (2021). The second is the Baccarat Rouge 540 axis, an ambery woody saffron register built on ambroxan and cedar, which has become the most cited signature of the house. The third is the Oud axis, an oriental rose-driven reading developed across Oud Satin Mood (2015) and the wider Oud collection, often pairing oud accord with violet, jasmine or saffron.

The use of modern synthetic molecules is a defining technical trait. Ambroxan, cetalox and hedione recur across the ambery and solar lines respectively, and allow the house to build wide projection without heaviness. Francis Kurkdjian has discussed in several interviews the deliberate balance between natural raw materials and modern synthetics, with the synthetics serving as the structural framework that makes the natural elements legible. The composition responsibility remains entirely his since 2009, with no external perfumer signing under the MFK name.

A Parisian niche perfume house held by a single perfumer, polarized between solar citrus and modern ambery wood, recognized worldwide through Baccarat Rouge 540.

Key characteristics

Frequently asked questions

See also