Warm golden light through a Parisian interior, evoking the luxury aesthetic of a Place Vendome niche perfume house

House · French perfumery

Maison Francis Kurkdjian

Parisian niche perfume house founded in 2009 by perfumer Francis Kurkdjian and Marc Chaya near Place Vendome in Paris (France). Acquired by LVMH in March 2017. Author of Baccarat Rouge 540, Aqua Universalis and Oud Satin Mood.
Founded · 2009, Paris (France)
Founders · Francis Kurkdjian, Marc Chaya
Parent group · LVMH (since 2017)

Quick answers

The house
Parisian niche house founded in 2009 by perfumer Francis Kurkdjian and Marc Chaya near Place Vendome. Acquired by LVMH in March 2017.
Positioning
An author's signature house, from bespoke work to the global hit Baccarat Rouge 540.
Creative direction
Francis Kurkdjian, perfumer and co-founder, has signed the line since 2009.
Signature perfumes
Aqua Universalis (2009), Lumiere Noire pour Femme (2009), APOM pour Femme (2010), Amyris Femme (2012).

History of the house

Maison Francis Kurkdjian was founded in 2009 in Paris (France) by Francis Kurkdjian, a French perfumer of Armenian descent born in Paris on 14 May 1969, and Marc Chaya, a Lebanese-French businessman and former partner in the advisory branch of Ernst & Young. The two had met in 2004 and worked for several years on the project before opening the house near Place Vendome with a small boutique and twenty-five inaugural products.

Francis Kurkdjian trained at ISIPCA in Versailles (France), the reference school for French perfumery, which he entered in 1990 and left in 1993. He then joined Quest International in Paris, a major composition company later absorbed by Givaudan. In 1995, at twenty-six, he signed Le Male for Jean Paul Gaultier, a fragrance that became one of the best-selling masculine perfumes in the world. That early signature gave him both the financial stability and the international recognition to later launch an independent house under his own name.

Before the house officially opened in 2009, the founders staged an olfactory installation in the gardens of the Chateau de Versailles, with sixteen bubble machines releasing strawberry, pear and melon scented bubbles. The gesture functioned as a statement about perfume understood as artistic medium rather than packaged commodity. It set the editorial tone of the early years, which combined classical Parisian luxury codes with a freer view of what a contemporary fragrance house could publish (The Moodie Davitt Report interview with Marc Chaya, Tharawat Magazine).

The catalogue grew quickly. Aqua Universalis, launched in 2009 with the opening collection, established the citrus solar register of the house. Amyris Femme and Amyris Homme, released in 2012, built a softer ambery floral pairing. Oud Satin Mood, launched in 2015, opened the oud collection on a Middle Eastern axis served by violet, rose and benzoin. Baccarat Rouge 540, created by Francis Kurkdjian in 2014 for the 250th anniversary of the Baccarat crystal house as a collector edition, then made widely available by Maison Francis Kurkdjian in 2015.

LVMH announced the acquisition of a majority stake in Maison Francis Kurkdjian on 20 March 2017, with terms undisclosed. The house joined a perfumes and cosmetics portfolio that already included Christian Dior, Guerlain, Givenchy, Kenzo Parfums and Acqua di Parma. Marc Chaya remained Chief Executive Officer and Francis Kurkdjian Creative Director, both keeping a shareholder position in the company. Chaya stepped down as CEO and President on 1 May 2026, after seventeen years of operational leadership (LVMH press release, WWD coverage, a specialist perfume site news, un forum spécialisé 2026).

Notable perfumes

The Maison Francis Kurkdjian catalogue spans citrus solar compositions, ambery contemporary woods and oud-driven Middle Eastern accords. The nine releases below are independently documented on les sites communautaires and the official site, with consistent attribution and launch year across the three sources.

YearPerfumePerfumerOlfactory family
2009Aqua UniversalisFrancis KurkdjianCitrus floral solar
2009Lumiere Noire pour FemmeFrancis KurkdjianFloral chypre rose
2010APOM pour FemmeFrancis KurkdjianWhite floral powdery
2012Amyris FemmeFrancis KurkdjianAmbery floral
2015Baccarat Rouge 540Francis KurkdjianAmbery woody saffron
2015Oud Satin MoodFrancis KurkdjianFloral oriental oud rose
2016Grand SoirFrancis KurkdjianAmbery vanilla
2017Baccarat Rouge 540 ExtraitFrancis KurkdjianAmbery woody concentrated
2019Aqua Vitae ForteFrancis KurkdjianCitrus hesperidic
2020L'Homme À la RoseFrancis KurkdjianFloral woody rose
2021Aqua Media Cologne ForteFrancis KurkdjianCitrus aromatic green

Olfactory signature

Maison Francis Kurkdjian practices contemporary Parisian niche perfumery with a polarized writing, splitting the catalogue between two clearly identifiable registers. The first is the luminous citrus solar register, built on hesperides, hedione and clean musks, and exemplified by the Aqua collection. The second is the modern ambery woody register, built on ambroxan, cetalox, saffron and resins, and exemplified by Baccarat Rouge 540, Grand Soir and the Oud collection. Both poles share the same construction principle: a transparent diffusion that projects without saturation.

Three structural axes organize the work. The first is the Aqua axis, a citrus solar reading served by bergamot, lemon, neroli and clean musks, illustrated by Aqua Universalis (2009) and Aqua Media Cologne Forte (2021). The second is the Baccarat Rouge 540 axis, an ambery woody saffron register built on ambroxan and cedar, which has become the most cited signature of the house. The third is the Oud axis, an oriental rose-driven reading developed across Oud Satin Mood (2014) and the wider Oud collection, often pairing oud accord with violet, jasmine or saffron.

The use of modern synthetic captives is a defining technical trait. Ambroxan, cetalox and hedione recur across the ambery and solar lines respectively, and allow the house to build wide projection without heaviness. Francis Kurkdjian has discussed in several interviews the deliberate balance between natural raw materials and modern captives, with the captives serving as the structural framework that makes the natural elements legible. The composition responsibility remains entirely his since 2009, with no external perfumer signing under the MFK name.

A Parisian niche perfume house held by a single perfumer, polarized between solar citrus and modern ambery wood, recognized worldwide through Baccarat Rouge 540.

Key characteristics

Signature materials
Ambroxan, cetalox, hedione, saffron, cedar, ambergris accord, oud accord, Bulgarian rose, bergamot, neroli
Concentrations
Eau de parfum, eau de toilette and extrait de parfum, with select compositions also available as cologne forte
Recurring accords
Citrus solar (Aqua line), ambery woody saffron (Baccarat Rouge 540), oriental rose oud (Oud collection), ambery vanilla evening (Grand Soir)
Distinctive trait
Single in-house perfumer since founding, contemporary captives used as structural framework, selective retail and selective wholesale through LVMH distribution since 2017

Frequently asked questions

When was Maison Francis Kurkdjian founded?01
Maison Francis Kurkdjian was founded in 2009 in Paris (France) by perfumer Francis Kurkdjian and business partner Marc Chaya, near Place Vendome. The house opened with twenty-five inaugural products and a small boutique.
Who composes the Maison Francis Kurkdjian perfumes?02
Francis Kurkdjian signs the entire catalogue. Trained at ISIPCA in Versailles (France) from 1990 to 1993, he joined Quest International in Paris and signed Le Male for Jean Paul Gaultier in 1995 before founding his own house.
When did LVMH acquire Maison Francis Kurkdjian?03
LVMH acquired a majority stake on 20 March 2017, with financial terms undisclosed. Marc Chaya remained Chief Executive Officer and Francis Kurkdjian Creative Director, both keeping a shareholder position in the company.
What is the most famous Maison Francis Kurkdjian perfume?04
Baccarat Rouge 540, created by Francis Kurkdjian in 2014 for the 250th anniversary of the Baccarat crystal house as a collector edition, and made widely available by Maison Francis Kurkdjian in 2015. It became a viral crossover from 2020 onward.
Where is Maison Francis Kurkdjian based?05
The house is based near Place Vendome in Paris (France), at the heart of the historical luxury and jewelry district. It belongs to the LVMH perfumes and cosmetics division since 2017.
What are the main Maison Francis Kurkdjian collections?06
The catalogue is organized into editorial collections: the Aqua line of solar citrus scents (Aqua Universalis, Aqua Vitae), the Oud line of woody orientals (Oud Satin Mood) and the Grand Soir amber line, among others. All are signed by Francis Kurkdjian.
Who is Marc Chaya?07
Marc Chaya is the cofounder of Maison Francis Kurkdjian and served as its chief executive from 2009 until stepping back in 2024. A former consulting partner at Ernst and Young, he brought the business and strategy side to the house.
Why is Maison Francis Kurkdjian considered a premium niche house?08
Its positioning rests on selective distribution through its own boutiques and specialty retailers rather than mass channels, on compositions signed by a single perfumer, and on a high-end price point. The house is also a member of the Comite Colbert.
What signature synthetic materials define Maison Francis Kurkdjian?09
The house is known for modern captives that shape its amber compositions, including Ambroxan (notably in Baccarat Rouge 540), Hedione for a transparent jasmine effect and Cetalox for an ambery musk.
Is Francis Kurkdjian still active at his own house after joining Dior?10
Yes. In October 2021, Francis Kurkdjian became perfume creation director at Christian Dior, succeeding Francois Demachy, while remaining the artistic director of his own house, which has been owned by LVMH since 2017.

Sources

Published 22 May 2026 · Updated 22 May 2026 · Last fact check: 22 May 2026 · Osmetheca